Updated November 29, 2023
Look, the internet is buzzing with blogs - about everything from knitting to rocket science.
But you’re not just another needle in this digital haystack.
You’re a travel advisor with stories to tell and experiences to share. And let's get one thing straight: great content isn’t just fluff; it’s one of your most potent marketing tools.
Today, we’re uncovering five foolproof content ideas guaranteed to elevate your travel blog and - by extension - your travel agency website. Use these to help generate amazing travel blog post ideas to help grow your travel agent website. Let's dig in!
1. Destination-Specific Guides
Tourists go where they're told; travelers seek the road less traveled. What's the difference-maker? A killer destination guide!
But your travel agency blog should offer more than just the usual “Top 10 Things to Do.” Dig deep. Offer insider tips on local eateries, underrated attractions, and cultural no-no’s.
Another benefit - destination guides make for great social media content, allowing you to repurpose your amazing travel blog content and get more bang for your buck.
Why It Works: People crave those juicy nuggets of local wisdom. It turns an ordinary trip into an authentic experience.
Pro Tip: Mix in some history and cultural insight, maybe even a local recipe or two. However, don’t skimp on the essentials - insider travel tips, local customs, and public transportation hacks.
2. Packing Checklists
Ah, packing—the bane of every traveler's existence. Do you go minimalist or pack the kitchen sink?
Here’s where your travel agency blog can swoop in like a hero in a cape. Create detailed packing checklists for various kinds of trips: beach getaways, hiking adventures, city escapades - you name it!
Why It Works: A good packing checklist is like a pre-trip pep talk. It sets the tone and alleviates those “Did I forget something?” jitters.
Pro Tip: Break it down - essentials, nice-to-haves, and luxury items. Customize according to weather conditions, planned activities, and travel length.
3. Travel Tips
Travel tips are the bread and butter of any decent travel website. But let’s go beyond advising people to “drink plenty of water” and “always have a photocopy of your passport.” Let's spill the real tea, shall we?
Share a travel story based on your personal travel experience, like that time you went to South Africa without realizing the seasons are opposite there. Or the time you took the ferry between the north and south islands in New Zealand, and what you wish you'd know before you went.
Why It Works: A good hack can turn a holiday headache into a smooth sail.
Pro Tips: Share the nitty-gritty - like how to bypass long queues at popular attractions or snag a room upgrade.
4. Exclusive Offers
Welcome to the VIP section of your travel agency marketing strategy. Occasionally pop a cherry on top by offering exclusive deals, discounts, or experiences.
Are you an independent travel agent but part of a host agency or luxury travel consortium that offers benefits like food and beverage credits, free breakfast or upgraded wifi for clients who book through you? Talk about it!
You can also offer limited-time specials off your planning fees, or a special rate when someone refers a new client your way and that new customer books a trip.
Why It Works: Come on, who doesn’t like feeling like a VIP?
Pro Tip: Make the offer irresistible but straightforward. And please, for the love of travel, make the redemption process user-friendly.
5. Itinerary Templates
Look, planning a trip is time-consuming. So, give your audience the gift of time. Offer them well-crafted itinerary templates for popular destinations.
It may seem counterintuitive, like you’re giving away all your secrets, but the itineraries you share don’t have to include every detail. If a potential customer finds an itinerary on your website that they love, but they need to contact you to book those amazing hotels or experiences that you’ve teased, they will!
Sharing itinerary templates also helps potential customers understand what they’ll get when they work with you, demonstrating that you know what you’re doing and the destination you’re talking about. Increase that “know, like, trust” factor!
Why It Works: Templates remove the guesswork and add a layer of reliability to your travel agency website.
Pro Tip: Offer variety—a jam-packed sightseeing tour for the eager beavers and a relaxed, "take-it-all-in" itinerary for the laid-back folks.
The bottom line: Creating an irresistible travel agency blog
There you have it - five irresistible content ideas that are bound to make your travel agency blog appeal to your target clients. Your expertise is your best marketing tool, so show yourself as the travel expert that you are.
So boot up that laptop, pour yourself a cuppa, and let your travel savvy shine through your keyboard. Your audience - and future clients - are eagerly waiting.
Hungry for more? Subscribe for travel agency website and marketing tips that will help you grow your travel business. Or hey, tell me what you'd like to read next. I’m all ears - well, digital ears, but you get what I mean.
Happy blogging! 🌍✈️