Create raving fans
Audience Engagement Coaching
Have you ever heard of CrossFit? Odds are, you have.
CrossFit fans aren't your average gym-goers. They're a connected, vibrant community.
When a CrossFitter meets someone else who understands their way of working out, it's like long-lost family members meeting for the first time. They can't wait to talk about the latest, greatest, or hardest WOD (workout of the day).
They have something in common, and it creates an immediate connection.
That's what an engaged community of raving fans looks like, and if a fitness company can have them, any company can!
Let's face it, people aren't constantly planning their next trip.
For most people, trip planning is, at most, a once or twice a year endeavor.
But that doesn't mean they don't think about travel other times. Odds are, your clients enjoy traveling, talking about traveling, exploring new destinations, and discovering things to see, do and experience.
Just like CrossFit fans talk about and connect over CrossFit even when they aren't at the gym (or box, as they call it), you want to help your audience talk about and connect over travel.
You want them to be so enamored with your travel agency that they can't wait to say "You need to reach out to my travel advisor!"
You want your travel agency and services to be top of mind every time they think about or talk about travel.
So how do you do that?
It comes down to two simple words - audience engagement.
In order to be top of mind, both when they're thinking or talking about travel and when they're ready to start planning their next trip, you need to meet them where they already are.
How do you do that, you ask? By constantly providing insightful and valuable content through email and social media.
When you show up where your clients already are, you make it super simple for them to reply to an email, or drop you a comment or direct message on social media. You've made it so they feel a constant, warm connection.
When they think of a new destination they want to explore, a new experience they want to have, or a cruise they'd love to take, the first thing they do is reach out to you and say "add this to our travel list!"
But creating raving fans is about more than just showing up. You need to provide them with amazing content, valuable tips, and insight that they can't get anywhere else.
That's how you take your audience from being "meh" about your company, to "Oh my gosh, you need to check out my travel advisor!"
Are you ready for excited, raving fans are the key to growing your email list and running a vibrant, successful business?
Audience engagement coaching will help you...
1.
Develop a vibrant community of raving fans.
4.
Create a warm welcome email for new subscribers.
2.
Decide which social media channels to spend time on.
5.
Craft amazing content that your audience can't wait to read.
3.
Develop a customized social media strategy.
6.
Grow your email list with effective lead generators.
What can I expect?
Our Audience Engagement Coaching is an 8-week, one-on-one coaching program. It's customized to you, your business, and your goals.
Each week we'll have a 60-minute call or Zoom meeting, where we'll work through one aspect of your audience engagement strategy. You'll also receive templates, resources and swipe files to help you turn your audience into raving fans who can't wait to tell others about your amazing services.
There will be coursework that you will need to complete before and after each live session to prepare you for what we'll be discussing and to implement your audience engagement strategy. You should plan to spend 2-4 hours per week completing the work to grow and engage with your audience.
While the detailed content of each client's coaching program ends up unique and specific to them, our base coaching strategy covers the following topics:
Week 1: Website Basics
-
Creating (or perfecting) your website buttons and calls to action
-
Opt-in forms and pop-up boxes
Week 2: Email List Building
-
Lead generators - what are they and how do they work?
-
Creating a lead generator or opt-in that people want to download
-
Setting up and using an email management system
Week 3: Finding Leads
-
Discover where online your potential raving fans are already hanging out
-
How your ideal client and niche work together
-
Strategies for meeting leads where they already are
Week 4: Social Media
-
Which social media channels should you actually be on?
-
Goals and strategy for engaging social media content
-
How to create social media content without spending hours every week
Week 5: Welcome Emails and Nurture Campaigns
-
Your welcome email - creating a warm first impression
-
Nurture your email list to create raving fans
Week 6: Content Marketing
-
Creating content they can't get anywhere else
-
Email list building through blogs and social media
Week 7: Emailing your List
-
How often to email your audience (and what to send them!) to keep them engaged and excited
-
Clickable subject lines and intriguing content that people can't wait to open
Week 8: Creating Consistency
-
How to create regular, engaging content without breaking the (time) bank
-
Batching content and advanced scheduling
Our Satisfaction Guarantee
I know that learning to grow and engage with your audience can transform your business and your life. That's why I stand behind my coaching services with my satisfaction guarantee.
While nothing in marketing or list building will work every time, for every person or company, I know that if you're willing to put in the time and effort, you will see results. If by the second week of the program you feel it isn't the right fit for you and your business, simply submit your completed course work and I'll issue a full refund.
The refund deadline is firm and does apply to payment plans, so once the refund deadline has passed you're responsible for all payments.
Are you ready to have an engaged audience of raving fans?
3 Monthly payments
$2,100 per month
($6,300 total)
Pay in
full
$5,797 paid in full (save over $500!)
Click the button above, enter your name and email address, and I'll send you a link to schedule free, a no-obligation consultation call. Let's chat!
Still have questions? Ask away!
-
Check out the FAQ page.
-
Also check out the Tools of the Trade page for specific resources I recommend for travel agents.
-
Don't see what you're looking for? Send me an email.