The Travel Agency Marketing Cocktail
Marketing Strategy Coaching
At some point you've probably thought, "Marketing is NOT my strength!"
Sound familiar? You've tried to figure it out on your own, gone down the Google "travel agency marketing" rabbit hole, and come up more confused than ever.
When it comes to marketing, everyone and their brother has an opinion about what you need to focus on first.
Social media experts will tell you that you should have a steady stream of clients coming from Instagram, Facebook or TikTok.
Copywriters will tell you it's all about the words on your website, and if you aren't getting leads from your site it's because the words are wrong.
Extroverts will tell you it's all about in-person networking, and introverts will say you can grow a business from your couch.
What if they're all right... and all wrong?
What if there isn't a one-size-fits-all way to look at travel agency marketing?
Allow me to introduce... The Travel Agency Marketing Cocktail! 🍸
A good cocktail has the perfect amount of the right ingredients. With the right combination, and a skilled mixologist, simple ingredients become magic.
Your marketing works the same way. It's not about doing more of one thing. It's about getting the right combination of marketing ingredients, shaken and stirred together with your unique flair.
Instead of focusing on a single marketing ingredient, we'll work together to create the recipe for your perfect marketing cocktail. We'll develop a strategy that works for you, plays to your strengths, and brings you the right clients (and the right number of them!) to run the business you want.
It's not about what anyone else thinks you should do. It's about you.
That's why, while our Travel Agency Marketing Cocktail follows the same basic recipe for each client we work with, the ingredient ratios change based on your goals, business, and strengths.
No two cocktails (or travel advisors) are the same, so why would your marketing cocktail taste exactly like anyone else's?
If you're ready to stop spinning your wheels with marketing that isn't working for you, and ready to toast to your company's success with a customized cocktail (Gin & Tonic, anyone?) this is the program for you! 🥂
Imagine a business (and life!) filled with more...
Freedom
Work with clients who light you up, and design your days so you can pursue delight in your company and your life.
Abundance
Build a thriving business and financial independence, all while loving both what you do and how you do it.
Joy
Bid farewell to the monotony of the 9-to-5 grind. Embrace a business that fills your days with passion and excitement.
Your Travel Agency Marketing Cocktail will help you...
1.
Get crystal-clear on the value of your services.
When it's clear why customers should work with you, they won't want to work with anyone else!
4.
Develop a simple, and effective content strategy.
From blog posts to social media, never wonder what or when to post.
2.
Be able to set exciting and challenging goals for your business.
Not only will you set them, you'll have the tools and strategy to reach them!
5.
Radically increase your website traffic and convert browsers into customers.
Turn your website into valuable real estate.
3.
Have a steady stream of customers you're excited to work with.
No more tire kickers or window shoppers, you can show them the door!
6.
Grow your profits by knowing where your most lucrative clients come from.
Learn to find more clients like your best clients!
What can I expect?
The Travel Agency Marketing Cocktail is an 8-week, one-on-one coaching program. It's customized to you, your business, and your goals.
Each week we'll have a 60-minute call or Zoom meeting, where we'll work through one aspect of your marketing cocktail. You'll also receive templates, resources and swipe files to help you work through each part of your marketing, making it unique to you and the business you want to run.
There will be coursework that you will need to complete before and after each live session to prepare you for what we'll be discussing and implement your cocktail ingredients. You should plan to spend 2-4 hours per week developing your unique cocktail recipe.
While each client's cocktail ends up unique and specific to them, our base recipe contains the following ingredients:
Week 1: Setting the stage - Where your company is and where you want it to go
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Company goals: Financial goals, sales goals, number of clients, types of travel or destinations you love and want to book more of, or any combination of these.
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Marketing basics: What you're currently doing, what's working, what's not, and how marketing should be helping your business grow.
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Your Ideal Client: Who do you love working with and why? Once you have one, you can find others.
Week 2: The welcome drink - Sales funnels 101
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Sales funnels: What are they and how do they work?
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Structuring your sales funnel: What does your unique sales funnel look like and how do you get people into it?
Week 3: Being a good (digital) host - Website basics
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Your current website (if you have one) and how it's working for you
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Keywords and SEO: Learn how to get found by your ideal client
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Conversion copywriting: Calling your audience to action
Week 4: Invite more people to the party - Lead generation
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Finding your people: Locating your ideal clients
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Sticky copy: How to get people to feel like you're reading their mind
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Ads and website popups: Love them or hate them, here's why they work
Week 5: Mix and mingle - Where does social media fit in?
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Social media strategy: What platforms should you be on?
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Social media goals: How your social media works with your other marketing efforts
Week 6: Dollars and Cents - Non-sleazy sales strategies
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Service fees: Should you charge them, and if so, how much?
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Revenue: How to maximize what you make from each trip
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How your niche can grow your business
Week 7: High-quality mixers - Content marketing
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Blog strategies that work (without taking over your life)
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What a blog can actually do for you and your website
Week 8: Garnish with style - Email marketing and nurture campaigns
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Email lists - why they're your most valuable business asset
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Nurture emails - How to warmly welcome new subscribers
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Weekly touch points - why emailing your list weekly is vital (and what to write!)
Our Satisfaction Guarantee
I know the Travel Agency Marketing Cocktail has the power to transform your business and your life. That's why I stand behind it with my satisfaction guarantee.
While nothing in marketing will work every time, for every person or company, I know that if you're willing to put in the time and effort, you will see results. If by the second week of the program you feel it isn't the right fit for you and your business, simply submit your completed course work and I'll issue a full refund.
The refund deadline is firm and does apply to payment plans, so once the refund deadline has passed you're responsible for all payments.
It's time to start mixing your Travel Agency Marketing Cocktail!
3 Monthly payments
$2,100 per month
($6,300 total)
Pay in
full
$5,797 paid in full (save over $500!)
Click the button above, enter your name and email address, and I'll send you a link to schedule free, a no-obligation consultation call. Let's chat!
Still have questions? Ask away!
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Check out the FAQ page.
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Also check out the Tools of the Trade page for specific resources I recommend for travel agents.
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Don't see what you're looking for? Send me an email.