top of page

Website Copy

The foundation of your message and marketing strategy​

Your website is the single most valuable piece of marketing real estate you have. It's the place where people go to learn about the services you provide, the clients you serve, and why they should choose you to plan their next vacation.

Most people make a decision to leave a website in the first 10 seconds. Is your copy convincing them to keep reading?

We have a website copy package to suit every travel advisor. Whether you currently have a website that just needs some messaging clarity, you've never had a website, or you currently have a site provided by your host agency, we can create new copy that will convert your ideal clients into customers.

Not sure where to start? Get your personalized Travel Marketing Roadmap.

The Basic Website

Best for:

Travel advisors just getting started, or advisors who don't currently have a website.


  • An initial 60-minute strategy call to discuss your goals, ideal clients, and what sets you apart in the market

  • Home page copy that attracts your ideal client, explains how you help them achieve their vacation goals, and shows them why you should be the one to plan their next trip (up to 750 words)

  • About page copy that engages by developing the "know, like, trust" factor with your ideal client (up to 200 words)

  • One round of revisions

  • A final document with all of your copy. You can provide it to a designer of your choice. Website creation is available as an add-on service

Price: $1,497​

The Essential Website

Ideal for:

Travel advisors who have been in business for a year or more but aren't attracting the clients they want.



  • Everything in the Basic package, plus

  • Copy for 2 additional pages of your choice, such as an FAQ page, a Destinations page, Services or Specialties pages

  • Copy for an irresistible opt-in offer (up to 750 words for a PDF or 12 questions and 4 results for a quiz,  opt-in design is available as an add-on service)

  • One additional round of revisions (2 total)


Price: $1,997​

The Deluxe Website

Ideal for:

Experienced travel advisors looking for a full website revamp.


  • Everything in the Essentials package, plus

  • Copy for one additional page of your choice (total of 5 pages)

  • One additional round of revisions (3 total)

Price: $2,497​

Add-on Services

Website Building:

  • Custom website built on the Wix platform*

  • Domain registration and mapping to your new site

  • Basic Search Engine Optimization (SEO)

  • Connection to Google Analytics

  • A recorded demo to go through how your site works that you can refer back to as needed

Price: $2,497

Opt-in PDF design:

Can be added on to the Essential or Deluxe website packages

  • A custom, branded PDF that is ready to add to your website

Price: $347

Opt-in quiz setup:

Can be added on to the Essential or Deluxe website packages

  • A customized quiz that is ready to add to your website**

Price: $497

Website Building
Opt-in design

*Wix website hosting services and domain name purchases are an additional charge. These costs will vary based on current pricing set by Wix and the domain registrar you choose.

**Opt-in quizzes are built on the Outgrow platform. Pricing for Outgrow's platform are an additional cost determined by Outgrow.

bottom of page