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What your travel agency website should be doing for you

Do you have a website for your travel agency? If not, you should.

Even if you have a killer social media strategy, there are a lot of potential clients who will look for and at your travel agency website.

They want to know a bit about you and your business, and get a feel for if you’re the right travel advisor for them.

But I’ve found that most travel agency websites have a huge problem.

They aren’t working. At all. Odds are, yours is one of them.

Here’s what I found when I looked at dozens of travel agency websites

Yes, I like data.

Sample travel agency website data

And I have access to tools that most people don’t, simply because they wouldn’t use them enough to make them worth the cost.

I’m in several Facebook groups, and in one I saw a question about whether the other advisors in the group felt their website was worth keeping, or if they were changing to something more like a link-in-bio type page.

I was surprised by the number of people who said their website wasn’t doing anything for them, so I decided to take a closer look at what was going on.

I created a spreadsheet, headed over to the Virtuoso travel agent finder, and found the websites for over 200 Virtuoso travel advisors. Once I had the URL's, I started running them through my programs.

And what I found was shocking.

Most travel agency websites don’t get any organic traffic

First off, let’s define organic traffic.

When you type a search term into Google, a list of unpaid websites comes up, If you click through to one, you’re counted as organic traffic. They didn't pay for an ad, it cost them nothing for you to find their site and click through.

When a travel agency website isn't getting any organic traffic, it means no one is finding them through search and clicking through.

Sites that don't get organic traffic aren't ranking for keywords that people are searching for. If your website doesn't rank for keywords and isn't getting organic traffic, that means people aren't finding it, even when they're searching specifically for the services you provide.

I was astounded, because 60% of the sites I looked at were created by professional designers and copywriters. People who charge a lot for their time and expertise.

Let’s take a quick look at what I found.

  • 80% of travel agency websites get no traffic

  • 50% of sites don’t rank for any organic keyword, including their own company name

  • 65% of the pages on each travel advisor's website are not listed on Google

Don’t get me wrong, some of these advisors may be fully booked. They could get lots of referrals and repeat clients, and be so busy they’re turning new clients away.

But what I can tell you is that the clients they get aren't finding them because of their website.

If you’re website isn’t bringing in business, you need to know why

These advisors don’t know why their websites aren’t working. They have, in effect, a very expensive, very pretty digital black hole.

Your website should be working for you. It should be your 24/7 digital marketing assistant, bringing in great leads who are the type of clients you’re excited to work with.

If your website isn’t doing that for you, it’s time to figure out why with a website checkup.

That’s where I put your website through my software, dig through the data, and provide you with an easy to understand summary of what’s going wrong and how to fix it.

It’s a simple step for you to take, and will tell you everything you need to know about why your website isn’t bringing in new clients.

Once you know what’s going on, you can choose to fix the issues on your own, or I can fix them for you. It’s up to you, but you won’t know why your travel agency website isn’t working until you take the first step.


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