As intrepid explorers and passionate wanderlusters (is that actually a word? I've decided it should be 😀), we know there's nothing quite like the thrill of discovering a new destination or experiencing a new culture.
Want to know the amazing thing about what we in the travel industry do for a living? We have the power to inspire that same sense of adventure and wonder in our clients. And one of the best ways to do that is to write some darn good travel content!
Not only is it important to have travel blog content on your website to inspire your clients, it's also important to have it for content marketing and SEO (Search Engine Optimization) purposes.
But how do you create compelling travel blog content? Let's jump right in!
Grab a cup of coffee (or a piña colada if you're feeling tropical), kick back, and let's take your travel writing game to the next level.
By the time you're done reading this post you'll have all the tools and techniques you need.You’ll be on your way to creating high-quality content that inspires wanderlust and drives your clients (and potential clients) to travel to new locations. Ready? Let's do this!
Understand your audience
First things first. Let's talk about your audience. Who is that client or potential client who is going to be reading the amazing, engaging content that you'll create?
Why do they want to travel? Are they adventure seekers, beach bums, or cultural explorers? Knowing your client's interests and travel motivations is key when it comes to creating travel content that will resonate with them.
I'm not saying you need to start stalking your clients on social media. That's a whole different blog post. But taking the time to understand their goals and preferences can help you tailor your travel website content to their needs.
Are they looking for a budget-friendly getaway, or are they ready to splurge on a once-in-a-lifetime experience? Do they want to relax on a white sand beach, or are they craving an adrenaline-fueled adventure?
By answering these questions you can create content that speaks directly to your readers and addresses their unique needs and interests.
But here's the thing - understanding your audience isn't just about figuring out what they want. It's also about building relationships and establishing trust.
A client or potential customer is entrusting you with their travel dreams and hard-earned cash, so they need to be treated like VIPs even when they're simply reading your content. Use personalized language, address their concerns, and show your readers that you're invested in making their travel dreams a reality.
Tell a story
Let's get real for a second. Your clients aren't just looking for information about travel. They can get that from a million different sources. Have you Googled something like "the best resort in the Maldives” recently? There are almost 42 million results!
What your readers are looking for is a story - a narrative that captures their imagination and inspires them to pack their bags and hit the road.
But how do you write travel stories that engage and inspire your readers?
It all starts with the art of storytelling. Whether you're writing a blog post, social media update, or email newsletter, you need to weave a compelling tale that draws your readers in and keeps them hooked from start to finish.
Don't worry, as a writer you don't need to be the next Bill Shakespeare or J.K. Rowling to create great travel content. What you do need to do is use sensory details, anecdotes, and personal experiences to bring your writing to life.
Take your readers on a journey by describing the taste of street food in Bangkok, the sound of waves crashing on a secluded beach, or the feeling of hiking to the top of a mountain and gazing out at the world below.
And don't be afraid to inject some personality into your writing. Share your own travel experiences and insights. Show your clients you're more than simply a travel agent - you're a fellow adventurer who's been there, done that, and has the passport stamps to prove it.
At the end of the day, storytelling is all about creating a connection with your readers. When you share your passion for travel and craft a narrative that inspires them to explore the world, you're building a relationship that will keep them coming back for more.
Highlight unique experiences
Let's talk about what makes a destination truly special. Your clients aren't looking for cookie-cutter travel blog content. They want information that's tailored to their interests and showcases the best that a destination has to offer.
How do you provide that? It starts with emphasizing the things that make a destination unique. Things like the local culture, cuisine, or special activities and experiences that you can only have in that location.
Whether it's trying a traditional dish at a local market, exploring a historic neighborhood, or attending a festival or cultural event, you need to highlight the experiences that will make your client's trips truly memorable.
But don't just stick to the well-trodden tourist locations. Do your research to uncover hidden gems and off-the-beaten-path destinations that will give your clients a truly unique experience.
Maybe it's a secluded waterfall hike, a hole-in-the-wall restaurant that serves the best tacos in town, or a small village that's known for its traditional handicrafts.
Whatever it is, make sure you're highlighting these unique experiences as part of your content creation process.
Don't forget to also use your own expertise to add value to your content. Share your own recommendations and insider tips as a normal part of your travel writing.
Add value and expertise
Whether you call yourself a travel agent or a travel advisor, you're the expert and advisor that your client relies on.
They need you to help them plan the trip they've been dreaming about, the trip that’s customized to their specific interests and preferences. One way you can do that is by offering your value and expertise through creating great content.
So how do you provide value through your travel blog and content marketing?
It starts with offering valuable insights and recommendations that go beyond the basics.
Anyone can look up the top tourist attractions, restaurants and activities in a destination. But as a travel advisor, you have the insider knowledge that will make your client's trips truly special.
That means you need to incorporate insider tips, advice, and personal recommendations into your content.
Whether it's a hidden gem of a restaurant that only the locals know about, or a lesser-known but equally amazing attraction or activity that's off the beaten path, make sure you're sharing these nuggets of wisdom with your readers.
But don't stop there! Also provide them with your own expert analysis and opinions on destinations and experiences.
Share your thoughts on the best time of year to visit a destination, the pros and cons of different hotels or accommodation options, and other insights that can only be gained through years of experience and expertise.
Does sharing that much information make you a bit afraid that potential clients will just take the information and book on their own?
I'll be honest. Some may try, but the more you rely on your experience and expertise for your content, the harder it will be for them to recreate. If you write a blog post about England and include the experience you can create for your clients to have tea at a beautiful country estate, followed by a tour of the owner's private art collection, readers may try to book it on their own but they'd be hard pressed to actually succeed without your connections.
Adding your value and expertise to your travel content is all about demonstrating why your clients should trust and rely on you as their travel agent.
When you offer valuable insights, insider tips, and expert recommendations, you show your clients that you're more than just a booking agent. You're a travel advisor who is dedicated to helping them plan their dream trip.
Create a compelling call to action
There's one more crucial element to include in your travel content.
A killer call to action.
What's a call to action, you ask?
It's the part of your content that encourages your readers to take action. Whether that's booking a trip, filling out a contact form, or signing up for your newsletter, there's something that you want your readers to do.
And let's face it, if your content doesn't inspire your readers to take action, what's the point of writing it in the first place?
So, how do you create a compelling call to action? Here's how:
Make sure it's clear and specific. Don't be wishy-washy. Tell your readers exactly what you want them to do, whether that's booking a grip, requesting more information, or following you on social media.
Use techniques that create a sense of urgency and excitement. Offer limited-time discounts or promotions, highlight the exclusivity or popularity of a destination, and use persuasive language that encourages readers to take action now rather than later. Make sure they understand that if they wait they may miss out on something.
Follow up with readers after they take action. Offer additional assistance or recommendations, and make them feel appreciated and valued. If you're asking readers to download a lead generator or subscribe to your list for email marketing, make sure your systems are set up to acknowledge the sign-up immediately.
Make your call to action clear, urgent, and exciting, and watch your readers take action and book their dream trips.
Are you unsure how to write an acknowledgment email and automatically send an opt-in download to your subscribers? Download our free PDF guide to see how AI can help you set up an amazing email welcome sequence, plus get a ton of other suggestions on how AI can become your secret weapon to grow your travel business and increase your productivity.
The bottom line
Congratulations, you now know everything you need to know about writing compelling travel content! We've covered a lot of ground, but the key takeaway is simple.
Inspiring wanderlust through compelling travel content is crucial for any travel agency looking to succeed in this changing industry. By using these techniques you can create content that resonates with your clients, captures their imagination, and inspires them to explore new destinations.
Keep writing, keep inspiring, and keep exploring - the world is waiting for you!
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